Adidas: Attack the attack
To generate hype for the highly anticipated Lions Rugby tour 2017, Adidas and Augusto created the commercial ‘attack the attack’. Shot entirely from a point of view perspective, a special camera rig was created for the camera man – mounted on a helmet and equipped with a back brace, enabling the camera lens to take on the role of a rugby player, being tackled and tossed around the rugby field.
Cause+FX got to work – extending sets, rebuilding the fields and filling up the stadiums with crowds. Our team sold the experience: the viewer elbow to elbow with the players, bang in the midst of the action.